The reasons revolve around the economy and its impact. On overall business operations. For companies in the B2B category, revenue is recurring and more predictable in. The coming quarters when it comes to financial performance. 34% plan to increase their budget with the main reason being. That their marketing activities are profitable at least when viewed from. A lifetime value perspective . 45% plan to maintain with the above reason as the main motivator. 21% of B2B companies plan to reduce. Overall Marketing spending as the economy affects the overall health of the company.
Citing reasons What should marketers
Their totality. Are they still increasing. or are they decreasing? do with their overall marketing budget in 2023? With the current economy, it seems Asia Mobile Number List like many companies will reduce their marketing budgets, but in reality many companies are increasing their budgets in both B2C and B2B . 26% of B2C companies plan to increase spending, 51% plan to maintain current levels, and only 23% plan to decrease. The main reason for increasing or maintaining spending revolves around each party’s marketing strategy being profitable or just maintenance operations.
In cases of decline
Lack of ability to track return on investment Economics is the reason for cutting marketing budgets Redirect advertising spend to Performance Marketing performance Afghanistan phone number database based marketing due to better results. However, many companies are still maintaining their current budget levels and only a few companies have stopped spending on traditional advertising because they still believe it is an important channel to reach customers. 4. Overall Marketing Budget Overall Marketing As you can see from all the charts above, there are a lot of changes in spending patterns in 2023. However, to get an overview, we need to know what companies are doing with their Marketing budgets.