Harnessing the Power of Influencer Marketing Influencers can help increase brand awareness. Influencers “work” because they bring a human element to the brand. They play the role of a relatable character. According to a Fohr survey, 82% of consumers say they trust influencers. They are personal, relatable and approachable. There are plenty of resources out there that cover influencer marketing in detail, but I’m just going to lay out the basics you need for this specific holiday social strategy. Here are some basic best practices to keep in mind: Make sure to choose influencers who embody your brand (don’t just choose the first one you see with a large following)! Think small – the best influencers for your brand don’t necessarily have to have a huge following. You can work with micro-influencers (those with between 1,000 and 50,000 followers).
If you have a smaller budget
They’re a perfect choice; plus, they typically have Customer Phone Number List higher engagement and a larger niche following. Make sure to track all links to measure the effectiveness of your marketing campaigns if you plan on partnering with influencers this holiday season. , you need to plan as early as possible. When I say early, I mean after you finish reading this blog post. As the holidays approach, the need to work with influencers will increase, but opportunities will decrease, so don’t miss out! If you need a deadline, pitch to influencers no later than early November to give yourself enough time to launch a successful influencer holiday campaign! Create something Create your book and share it with the world.
For example unboxing/unpacking videos
Start Your Book Utilize UGC (User Generated Content) When it Afghanistan phone number database comes to influencers, the best thing is your followers. They share positive experiences with family and friends without any incentives. This is called UGC (User Generated Content). UGC can be anything your audience posts about your brand or product, reviews, book selfies, etc. The holidays are the perfect time to embrace UGC because people are doing special things they want to share. These types of posts are relevant and help increase community engagement. Show your customers that you appreciate them by amplifying their voices and sharing their unique interpretations of your brand, which will be a hit no matter the holiday or not. Pro Tip: Leverage UGC in conjunction with photos and reviews from your customers to add social proof to your social ads to increase their clickability and stand out from the crowd of other e-commerce businesses.